A bright blue hot-air balloon whisked James Franco to the premiere of his new Walt Disney Co movie, "Oz the Great and Powerful," delivering the star to Hollywood Boulevard where he walked an emerald green carpet with a yellow-brick road into the El Capitan Theatre.
URL: http://www.topix.com/who/walt-disney/2013/03/balloon-blitz-promotes-disneys-oz-studio-franchise-strategy?fromrss=1
Friday, March 1, 2013
Balloon blitz promotes Disney's 'Oz,' studio franchise strategy
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