I like to see Disney trying new things online. For the debut of New Fantasyland, for instance, they made up a story about a dragon spotted in the sky and gave out various clues via a blog until the 'real' dragon was spotted at the press event.
URL: http://www.topix.com/who/walt-disney/2013/07/imagineering-launches-alternate-reality-game-leading-to-d23-expo?fromrss=1
Wednesday, July 10, 2013
Imagineering Launches Alternate Reality Game Leading To D23 Expo
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